September 28th, 2017 – Los Angeles – Last night, celebrities, influencers, TV personalities, fashion lovers, and pop culture enthusiasts all gathered at Madison Style boutique in Beverly Hills for the exclusive west coast introduction to the launch of FENTY PUMA by Rihanna’s Autumn/Winter 2017 Collection!
Guests sipped on sponsored champagne from Billionaire’s Row to beats spun by Nathalie Paris and DJ Rupp and a special performance by Australian pop star Katja Gleason. Partner TruClear Global transformed the Madison boutique’s large glass windows into a “digital canvas” by projecting live video footage from the event onto the windows.
Madison owner David Assil states, “Working with Puma on the Fenty line has been extremely rewarding. I can honestly say it has been one of my best experiences in retail in my 28 years in the business!